A Parisian niche brand since 2019 that came out of the design lab, managed by Luba Germanovich. With a very interesting background - coming from the Artificial Intelligence field to fashion - she wants to change how things work in the fashion industry.

She believes that the future of fashion brands must be clean, clear, and not only the blurry ¨je ne sais quoi¨ around the fashion brand with millions of investments for marketing. She and her team are working hard to change it, starting by example.